Wednesday, July 15, 2009

Andy Murray, Fred Perry And Others With Money, Perhaps?

Andy Murray may have crashed out of Wimbledon last week but his brand stock only rose. Newspapers are already reporting the Scotsman's ability to pull a crowd, with The Times' Kevin Eason noting that The All England Club "made a mint out of Murray" these past two weeks. Maybe Murray could play to London crowds everyday and turn the economy around?

With his gutsy approach, toned physique and John McEnroe-like demeanor, Murray will surely be a box office smash for years to come. I mean, 500,000 fans through Wimbledon's gates this past fortnight can't be wrong can they? Well, presumably they could be if they only rocked up for a glimpse of Sharapova or Ivanovic and Murray was merely in the line of sight.

We'll give you the benefit of the doubt Andy.

A semi-final finish at the world's most prestigious tennis tournament means something, you know. Certain people with fat wallets tend to throw a little coin around in the hope that they can fatten up said wallets even further. It's the circle of tennis life. So the prediction is that endorsement offers will start to pile up for Murray now. The likes of Reebok, Nike and Adidas should soon be bidding for a piece of Murray Mania. And don't forget, Murray has already signed a £750,000 (US$1.2 million) deal with Fred Perry, the brand named after the last male British Wimbldeon winner, 73 years ago. It's a modest but stylish start for Brand Murray.

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