NFL Is The World's Biggest Sports Brand


The NFL is the world's strongest sports brand according to Sports Pro Magazine. The National Football League, not surprisingly, is valued at a whopping $4.5 billion. That's a little more than Major League Baseball, about double the value of the NBA, but still probably less than Larry King's per show kitty.

In Sports Pro's recent "most valuable brands survey", the Indian Premier League (IPL) cricket competition amazingly featured amongst the biggest brands too. Despite being only two years old, the IPL is valued at US$1.6 billion, or just under the cost of Mr. King's monthly hairdressing bill. That's when you know you've made it folks.