Lululemon Has Taken Lemons And Made A Lemon Loving World

lululemon is sweeping the nation, in case you hadn't heard.

If you're into yoga, it's likely you have some lululemon athletica clothing in your wardrobe. I'd put money on it. If you don't, no doubt it's on your shopping list. Why? Well because this stuff is to yoga enthusiasts what Nike Air is to hoopsters. It has major brand appeal. Just ask Minka Kelly, a devotee of the product.

The label focuses on form-fitting lycra and nylon garments, which impressively adopt consumer ideas in order to constantly evolve. Some lululemon products are so specified and catered to customers, that they integrate materials to help prevent odor, or moisturize skin.

Nice. But this isn't just about yoga pants that make you look and feel good - lululemon is offering a lifestyle here.

Riiiiight, you say. What does that mean exactly?

Well, yoga instructors associated with the company help promote the brand within specific neighborhoods, teaching classes, but also talking fitness, health, motivation and a culture around these things. Stores even provide public notice boards with information on local yoga studio and events - and to encourage feedback.

It truly is an all encompassing idea that perfectly utilises positive brand association. And Minka's approval doesn't hurt either.