Wednesday, July 15, 2009


Vancouver 2010 Posters


The next Winter Games are not far off now, so wipe down those skates and dust of the goggles, Olympic fever awaits! (Okay, fine. Let's enjoy some more sun for a while).

But for a taste of the inspiration to come, the organizers of the Vancouver Games want you to see their latest poster. It's not Canadian born Elisha Cuthbert or anything, but it's still pretty cool.

The recently released promotional poster is actually a "half-poster" - a two-part puzzle that's displayed in separate sections. Again, unfortunately neither half features a maple syrup-loving beauty like Emmanuel Chriqui but at least there's the country's national emblem, the maple leaf. The visual only becomes complete when the posters for the Olympic and Paralympic games are placed side-by-side. Clever.

But why?

Well, the Vancouver organizers say they've always treated the Olympics and Paralympics as two parts of the same celebration and the posters are designed to make that point.

Vancouver's Olympic branding takes on a fairly "earthy" feel too, with parts of the blue-and green-colored maple leaf dotted with smaller images such as trees and waves. Think beautiful Pacific, north-west land and ocean...and then British Columbia's own Pamela Anderson strutting towards you in a red swimsuit.

Ahhh. Viva Olympics!

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